Bela naslovnica Vogue magazina ne znači predaju, već nadu za bolje sutra

Naslovna strana legendarnog modnog magazina Vogue, koji izlazi u Italiji u petak, 10. aprila, biće potpuno bela.

Ovu odluku glavni i odgovorni urednik magazina Vogue, Emanuele Farneti, obrazložio je sledećim rečima:

“U dugoj istoriji koja se proseže unazad više od 100 godina, Vogue je prošao kroz ratove, krize, terorističke napade. I njegova najplemenitija tradicija nalaže da nikada ne gleda na drugu stranu.

Pre nešto manje od dve nedelje, trebalo je da odštampamo izdanje koje smo dugo planirali, a koji je trebalo da uključi i projekat L’Uomo Vogue.

Ali govoriti o bilo čemu drugom, dok ljudi umiru, lekari i medicinske sestre rizikuju svoje živote, a svet se zauvek menja – nije u DNK Vogue Italija.

U skladu sa tim, sklonili smo u stranu naš projekat i počeli ispočetka.

Odluka da odštampamo potpuno belu naslovnu stranu prvi put u istoriji nije zbog toga što nam nedostaje fotografija – naprotiv. Odabrali smo to jer bela označava mnogo stvari u isto vreme.

Bela je pre svega poštovanje.

Bela je ponovno rođenja, svetlost posle tame, zbir svih boja.

Bela je boja naših uniformi, koje nose oni koji su rizikovali sopstvene živote kako bi spasili naše.

Predstavlja prostor i vreme da se razmišlja, ali i da se ostane nem.

Bela je za one koji ovo prazno vreme i prostor ispunjavaju idejama, mislima, pričama, stihovima, muzikom, i brigom za druge.

Bela nas podseća na to, kada se desila kriza 1929. godine, ova besprekorna boja usvojena je za odeću kao izraz čistoće u sadašnjosti i nade za budućnost.

Iznad svega: bela nije predaja, već prazan list koji čeka da bude ispunjen, da čeka naslov priče koja će tek biti ispisana.”

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The Vogue Italia April Issue will be out next Friday 10th. 🤍🤍🤍 “In its long history stretching back over a hundred years, Vogue has come through wars, crises, acts of terrorism. Its noblest tradition is never to look the other way. Just under two weeks ago, we were about to print an issue that we had been planning for some time, and which also involved L’Uomo Vogue in a twin project. But to speak of anything else – while people are dying, doctors and nurses are risking their lives and the world is changing forever – is not the DNA of Vogue Italia. Accordingly, we shelved our project and started from scratch. The decision to print a completely white cover for the first time in our history is not because there was any lack of images – quite the opposite. We chose it because white signifies many things at the same time. 🤍🤍🤍 White is first of all respect. White is rebirth, the light after darkness, the sum of all colours. White is the colour of the uniforms worn by those who put their own lives on the line to save ours. It represents space and time to think, as well as to stay silent. White is for those who are filling this empty time and space with ideas, thoughts, stories, lines of verse, music and care for others. White recalls when, after the crisis of 1929, this immaculate colour was adopted for clothes as an expression of purity in the present, and of hope in the future. Above all: white is not surrender, but a blank sheet waiting to be written, the title page of a new story that is about to begin.” #EmanueleFarneti @EFarneti #imagine #FarAwaySoClose #WhiteCanvas — Read the full Editor’s letter via link in bio. Full credits: Editor in chief @Efarneti Creative director @FerdinandoVerderi

A post shared by Vogue Italia (@vogueitalia) on Apr 7, 2020 at 10:00am PDT

Autor: Original